Every day, almost everyone is seeking to influence someone else, from where to buy a coffee to spending billions of dollars on a government contract.

This book is about people who wield influence for a living. It shows how to identify the work of the public relations consultant, the lobbyist, the crisis manager, the spin doctor or the propagandist. There are numerous examples of how influence is sought and used in Australia.

Find out how to discern between the honest and ethical, and the half-truths and deceptions.

This is all about Influencing Australia.