The Leader's Edge

ebook Using Personal Branding to Drive Performance and Profit

By Susan Hodgkinson

cover image of The Leader's Edge

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"The Leader's Edge is must read for aspiring entrepreneurs and executives. Susan Hodgkinson has

done what most management consultants and scholars are unable to do. She has written a book

consistent with the best research on impression management, social networks and executive

development without the jargon. The Leader's Edge provides keen insights and actionable

prescriptions for creating a personal brand. The 5 P's framework is the most useful I have found for

analyzing and taking action to maximize how others will value your potential to contribute and be

willing to invest in it.

"Every aspiring professional of color needs to read this book. Susan Hodgkinson writes with

sensitivity to the challenges racial minorities often face in large corporations. Her advice is part and

parcel of the tools one needs to be liberated from the self limiting and defensive approaches

minorities often take to being undervalued in their places of work. This book is about power and

taking control of one's own destiny."

-David Thomas, Professor of Organization Behavior, Harvard Business School, and Author of

Breaking Through, The Making of Minority Executives in Corporate America

"Sue Hodgkinson is a brilliant executive coach and a vital partner to me in supporting some of my

most important clients at Genzyme. Sue brings her successful approach forward in The Leader's

Edge. She gets to the heart of the matter in a way that few others do, enabling leaders to envision

and embark upon new pathways to personal excellence."

-Joan Wood, Senior Vice President, Leadership and Organization Development,

Genzyme Corporation

"Every leader at every level needs to read this book."

-Deborah Merrill-Sands, Dean, Simmons School of Management

"Progressing to senior leadership requires a concerted series of adjustments in your leadership

approach. This book helps you assess all the dimensions of how you lead, as well as the barriers you

should anticipate as you ascend, and strategies for overcoming them. The personal brand framework

is practical and following Hodgkinson's advice will bring quick, high impact results to your work."

-James G. Connolly, President, Citizens Financial Group

"With the clarity and passion of a true visionary, Sue Hodgkinson delivers a practical and potent

approach to the phenomenom of 'personal branding'".

-Donna D'Cruz, Founder and CEO of Rasa Music

The Leader's Edge